Cook something up in the Culinary Project in Hamburg, Germany

The Culinary Project, Hamburg, Germany

From August until November 2011, a group of international Fellows came to Hamburg to learn all about food and healthy ingredients. During the project they learned hands-on about cooking and restaurant management in their Friend’s restaurant, “Bullerei”, as well as the nearby “Lokal 1”. The Fellows had the opportunity to understand and experience many issues around food, for example the challenges of organic food production, by visiting farmers and producers in the region.

The Challenge

Project Friend Tim Mälzer gave the Fellows the Challenge to create a multimedia online food portal with the aim to inspire other young people around the world to care about what they eat. At the beginning of the project the Fellows received intense media training covering diverse aspects of presenting food in media.

In a next step the Fellows created their vision and content plan for the online food portal. During the following weeks they documented their varied experiences in the field of food and ingredients. Videos and blogs created during the project included anything from documentation on how to make olive oil - a video that was produced during a three-day trip to Spain - to recipes and interviews.

The final result of the project experiences and work was the creation of www.goodfoodgood.com, which attracted over 10.000 visitors within only the first two months and got nominated for the German IPTV award 2011.

The DreamLab and DreamPlans

As in all D&F Projects, the DreamLab played an important role during the Culinary Project. The values- and skills-based sessions were run by a number of exciting experts and supported all Fellows in drafting their individual DreamPlan. Each Fellow presented an exciting DreamPlan at the end of the project. Topics included:

Vendryana, from Indonesia, designed a food safety program targeting street food vendors in Indonesia. The goal of the program is to reduce rates of food poisoning and other food-related health hazards amongst school children in Indonesia. The main areas of activity to achieve this goal are the training and education of food vendors, information sessions for school children, and the development of a “Safe Street Food” label for vendors.

Sohini, from India, is developing a new kind of food magazine for the Indian market. The magazine will include a unique combination of food-related information (e.g. on health or policy issues) with recipes. The goal of the magazine is to entertain readers with a high quality magazine and at the same time offering information on critical food issues.

The Friend

Tim Mälzer has been a chef for over 15 years and has worked all around the world, from London to Hong Kong. He rose to fame in his native Germany and is considered the “Rockstar” of Germany’s TV chefs. He hosts several cooking shows on major German TV stations and was nominated as one of the most influential TV cooks worldwide. In addition Tim runs the restaurant “Bullerei” in Hamburg and takes a leading role in projects like “Kitchens for German schools”.